I have a fortune cookie fortune I have saved for years that says “Don’t give up, the beginning is always hardest”. Well, yes and no. In the beginning, everything is possible, you are excited about the new idea and no one has thrown cold water on you yet. The doubters and nay-sayers haven’t shown up. For me, the beginning is a high. Starting to train for a half marathon or cutting 10 lbs? Now that’s a different kettle of fish.

We’ve created our big idea. And we are excited. So is everyone else. We are hearing excitement in meetings and getting immediate calls back. But we are entering the nitty gritty stage. Exactly how much does this cost? Exactly how will it be done? Why should I do this program instead of the other 10 programs I have going?

Good questions – and we have answers for each of them. Solid answers. We are not quite to the point that we have heard EVERY question possible, but we are closing in.

To me, this is the struggle. This is the hardest part. The waiting game. Everyone is nodding, everyone knows it is the right thing to do. Someone has to sign the dotted line first. And I can’t do it for you.

I took two calls just the other day, both saying the same thing – “Hey Janet, read about the programs you are talking about on your web site and I think that is AWESOME. You should be really proud.”

We are. I am. C’mon pharma – stop nodding your heads and start making the world a better place. It can be done and it is in our power to do it.