To my good friend, Jerome “Jerry” Doolittle, it was a casual comment. To me, it was a game-changer. Hell, a life-changer. I was at a party at his house. He commented that he was “real glad our business was e-sampling, but really, how were we helping humanity?” Since I didn’t have a clever answer, I mumbled something and went and got a drink. And man, did I start thinking.
Ok, so a few other things were happening at the same time, oh, like business and family and stuff like that. But I kept thinking about how we could do what we do best and use our software to do it.
And one day, it hit me. All at once, in one big glump. I knew exactly how we would help people, using what we know. We would create a universal donation eSampling closet, powered by SampleServer® – brands with short dated or surplus product would list what they had in our closet, and we would reach out to the organizations pharma already works with and let them shop in the Amazon of donated products. It works for the following reasons:
1. E-sampling is what we do, we know the rules, this is just a twist on the same game.
2. We know which physician-led 501(c) 3 charities pharma works with already (they told us).
3. We know that the charities still have to go around begging to each pharma company when they need products, and here is a “one stop shop” for them.
4. Who DOESN’T want to help 36 million people in the U.S. get the medicines they need??
5. Who DOESN’T want to help eliminate the 200 pounds of pharma waste generated annually??
6. Who doesn’t want to do GOOD, when you have a chance??
So, a year and change later, here we are. Launching PharmaCares™. We have been talking to pharma, but now the time for talking is done. We need to act – and here is how you can:
Go to: www.pharmacares.org
Email me: janet.carlson@pharmacares.org
Call me: 860-672-0043 x111
If you have an Rx or OTC brand to participate, if you have vaccines, medical supplies or short dated literature or you have an idea or you can help spread the word, act now.
Thirty-six million people can’t wait. So hurry.


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