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	<title>One Eleven Corporation</title>
	<link>http://www.oneelevencorp.com</link>
	<description></description>
	<lastBuildDate>Wed, 16 Jan 2013 18:06:04 +0000</lastBuildDate>
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		<title>Bring Me Your Sick, Your Poor, Your Tired Brands</title>
		<description><![CDATA[I had an hour long conversation with a guy at a huge pharma company this morning. We were talking about &#8230; <a href="http://www.oneelevencorp.com/bring-me-your-sick-your-poor-your-tired-brands">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.oneelevencorp.com/bring-me-your-sick-your-poor-your-tired-brands</link>
			</item>
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		<title>The Last Time I REALLY Understood Doctors Was 1986</title>
		<description><![CDATA[Yup. It&#8217;s true. How is that possible, you ask? Oh, you mean because the focus of my career has been &#8230; <a href="http://www.oneelevencorp.com/the-last-time-i-really-understood-doctors-was-1986">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.oneelevencorp.com/the-last-time-i-really-understood-doctors-was-1986</link>
			</item>
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		<title>About Luck</title>
		<description><![CDATA[Is luck just that, hard work or both? <a href="http://www.oneelevencorp.com/about-luck">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.oneelevencorp.com/about-luck</link>
			</item>
	<item>
		<title>Changing the Conversation</title>
		<description><![CDATA[Consumer brands have struggled with the same issues pharma has.  They changed their conversation and are profiting.  Pharma brands must do the same. <a href="http://www.oneelevencorp.com/changing-the-conversation">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.oneelevencorp.com/changing-the-conversation</link>
			</item>
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		<title>The End of &#8220;Hold &#8220;em and Hit &#8216;em&#8221;</title>
		<description><![CDATA[We as an industry are nothing if not consistent. For years, we have used the &#8220;hold &#8216;em and hit &#8216;em&#8221; &#8230; <a href="http://www.oneelevencorp.com/the-end-of-hold-em-and-hit-em">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.oneelevencorp.com/the-end-of-hold-em-and-hit-em</link>
			</item>
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		<title>Fear of Being First</title>
		<description><![CDATA[Lose your fear of being the first and embrace <a href="http://www.oneelevencorp.com/fear-of-being-first">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.oneelevencorp.com/fear-of-being-first</link>
			</item>
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		<title>Reaching into the Past to Innovate Better</title>
		<description><![CDATA[Saw a blog posting from a long time mentor and friend, Dr. Richard Vanderveer, talking about industry innovations that had &#8230; <a href="http://www.oneelevencorp.com/reaching-into-the-past-to-innovate-better">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.oneelevencorp.com/reaching-into-the-past-to-innovate-better</link>
			</item>
	<item>
		<title>Loving Thinking for a Living</title>
		<description><![CDATA[Nothing is more fun or exciting than get paid to think...and in our industry, it seems to be a lost art.  We are bringing it back!! <a href="http://www.oneelevencorp.com/loving-thinking-for-a-living">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.oneelevencorp.com/loving-thinking-for-a-living</link>
			</item>
	<item>
		<title>The Open Sampling Movement</title>
		<description><![CDATA[Open Systems: we&#8217;re always trying to stay up on current trends and admittedly, we&#8217;re a bit late on this one. &#8230; <a href="http://www.oneelevencorp.com/the-open-sampling-movement">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.oneelevencorp.com/the-open-sampling-movement</link>
			</item>
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		<title>E-Sampling:  The New Sensation That&#8217;s Sweeping the Nation!</title>
		<description><![CDATA[Currently 33% of brands are supported by e-Sampling - that number will be dramatically higher in 2013. <a href="http://www.oneelevencorp.com/e-sampling-the-new-sensation-thats-sweeping-the-nation">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.oneelevencorp.com/e-sampling-the-new-sensation-thats-sweeping-the-nation</link>
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