“On some positions, Cowardice asks the question, “Is it safe?” Expediency asks the question, “Is it politic?” And Vanity comes along and asks the question, “Is it popular?” But Conscience asks the question “Is it right?” And there comes a time when one must take a position that is neither safe, nor politic, nor popular, but he must do it because Conscience tells him it is right.” – Martin Luther King, Jr.

There are a lot of things to consider when leading a company, especially if you are leading it in a different direction. We considered if it “was safe, politically correct, popular” and decided it was more important for our direction to “be right”.

I can say that I have never been happier to be at work, because I do believe we are doing the right work and that is going to impact the world positively. And even more exciting? People are beginning to follow us and join us in “doing good”. More and more of the leaders I speak with want to do good and are actively seeking ways to merge this into their work.

So as we remember Martin Luther King, Jr. today, I’m pleased to see a positive direction towards giving back and look forward to achieving results I know that we all can be proud of.