Monthly Archives: October 2010

Going Mobile Requires Thought

Posted on October 18, 2010 by Janet Carlson

Optimizing your mobile site requires careful thought, editing and architecting – a mobile site should not be the handheld twin of your web site – they are used VERY different ways. Continue reading →

This entry was posted in Opinons and tagged , , , , .

Good Leaders Are Insecure (And Know It)

Posted on October 13, 2010 by Janet Carlson

Read an amazing interview in the New York Times with Howard Schultz, the CEO of Starbucks. This a CEO who … Continue reading →

This entry was posted in Opinons.

E-sampling:  A 360° View of the Most Powerful Marketing Tool

Posted on October 7, 2010 by oecadmin

Product sampling is one of the key drivers of the pharmaceutical industry and has the highest return-on-investment (ROI) of any … Continue reading →

This entry was posted in Events.